Jake Goldman

🛠️ Hire me to implement AI in your business: https://markszymanski.co/work-with-me🎓 Join my community and learn how to leverage AI: https://ModernBuildersSociety.com💡 Book a 1:1 advisory call with me: https://markszymanski.co/advisory🎙️ About this episode with Jake GoldmanJake Goldman is the founder of 10up, the WordPress agency he scaled to about $45 million in revenue and roughly 300 people over twelve and a half years, before merging it into Fueled and stepping into a partner role. We get into how he started, why he deliberately built a company that was never about him personally, what it looks like to live through the AI transformation as a founder instead of just commenting on it, why he believes customers will keep paying agencies even as AI does more of the work, and his closing call to install one of the tools this weekend and just go try making something you didn't think you could.🔗 Connect with Jake GoldmanLinkedIn: https://www.linkedin.com/in/jacobgoldman/Fueled: https://fueled.com10up: https://10up.com🔗 Connect with Mark SzymanskiWebsite: https://markszymanski.coFacebook: https://mjs.link/FBInstagram: https://mjs.link/IGLinkedIn: https://mjs.link/LIX: https://mjs.link/XYouTube: https://mjs.link/YT🎧 About this showFueled By Progress is a long-form conversation series with builders, operators, and thinkers exploring business, technology, and what it actually takes to build a meaningful life in a modern world.If you're new here, welcome. If you've been here since episodes recorded in my car, thank you. We're still just getting warmed up 💪🆓 Free Value- Get your AI Resource Bundle: https://markszymanski.co/ai-crash-course-resources- Full AI Crash Course: https://www.youtube.com/watch?v=e1cd_ntgOuY- Claude Code Beginner's Guide: https://www.youtube.com/watch?v=-0nJ_8_77Yg- Follow my thinking between videos: https://mjs.link/Newsletter⏱️ Chapters00:00 Cold open00:41 Mark's intro05:48 Meet Jake Goldman: how he started 10up12:42 Scaling 10up to $45M and 300 people18:06 Joyful UX and the developer mindset23:50 Jake's day to day at Fueled now25:34 Going all in on AI tooling37:18 Why this AI shift is genuinely different39:13 The "golden era" that minted today's web devs45:03 Personal brand vs entity brand49:49 Why customers still want humans accountable for code01:20:00 Emotion, defensiveness, and the AI debate01:32:49 Jake's advice: just go try and make something01:34:44 Mark's closing thoughts📃 Ethics Statement: https://markszymanski.co/policies/ethics-statement/