FBP #12: Build A Genuine Brand

November 22, 2019

I had a great conversation with a colleague in the mortgage industry and wanted to reflect on what we talked about. We spoke a lot about finance, marketing, and building strong relationships. We agreed that the best way to establish a legendary brand is to root it in genuineness and provide value up-front without expecting anything in return. If there ever was a secret to building something great, that’s it.

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